Reading Reflection (Week 9)

1) The biggest surprise to me was that "irrelevancy" is an inhibitor to Marketing Research. 

2) Something that confused me was the guerrilla marketing plan and how it's effective.

3) If I could ask two questions to the author I'd ask: How does the value chain offer opportunities for expansion for either me or the competitor? How do you start networking and what would be the proper questions to start with?

4) There was nothing that I disagreed about because it was relatively all new information.