My business owner's business is named NativeLove. It includes accessories that are handmade from Central and South America. Target market comprises of women ages from 20-50, and any stores for accessories, or gift shops. Their customers unmet needs for a hip, colorful accessory (scarf, handbags, jewelry) that spices up their outfit, it's how NativeLove helps their market. They find their customers online through promotions, advertisements, or their website. The target demographics that purchase NativeLove's products are women of any class, ages 20-50, and primarily anyone in the U.S. It's not limited to segments in any demographic. The media that their consumers use is usually through their website, emails for promotions, or advertisements throughout the web.
I asked three target consumers that fit NativeLove's demographics/psychographics:
1. How do they prefer to shop?
-All three prefer to shop online for convenience.
2. Which items do they usually look for/buy?
-One enjoys primarily buying shoes, the other two find it necessary to shop for accessories.
3. Do they enjoy dressing in color?
-All three agreed that in some tasteful amount, they enjoy dressing in color.
The entrepreneur does realize that for the older women in their demographic range, they prefer to shop in person. The problem that NativeLove encounters is that they usually reach their consumer through online promotions, etc. But for the range of 20-35, they would prefer online shopping.
Nhama, I thought we were supposed to have a video or audio recording of interviews with either the customers or business owner…I would have liked to have seen that. I think you did a good job of identifying the fact that many older women rather shop in person than online. I know my mom has problems shopping online and the few times she has tried, she has almost purchased awful products.
ReplyDeleteIt seems like the owner does have a pretty good sense of the demographic the business serves, and the difficulty in reach the upper age range of the demographic through a website. I wonder if the owner has thought of trying to sell through consignment shops, might not make quite as much money but most of the customers of those sorts of shops are women 35 and older so it might be a good way to get to that demographic. I did not do this assignment so unfortunately I cannot give you a link to mine.
ReplyDeleteNhama,
ReplyDeleteI think I would have benefited from watching or hearing your interviews. But from what I could tell from your post is that the business owner definitely knows how to meet their customers needs. Check out my blog at: http://kprovey.blogspot.com/2016/02/the-80-20-rule.html
NativeLove sounds like a unique business. Handmade accessories from Central and South America are very beautiful. I think that the owner of NativeLove should find a way to reach out to customers that do not shop online. Older women prefer shopping in person, so they should find a way to target them. I think this would really increase business for them.
ReplyDeleteCheck out my post: http://tylermurton.blogspot.com/2016/02/the-twenty-percent.html
It can be difficult to target an older demographic when your primary business is done online. It is easy to question quality of a product without it passing the touch, feel, and fit tests that are provided with brick and mortar retail locations. I wonder what your entrepreneur has done to combat these issues and if they see many returns due to them. Had I been able to complete this assignment with all the requirements listed, I would have gladly provided you with a link.
ReplyDeleteNativeLove sounds like a great company and something the entrepreneur is really passionate about. I would have loved to seen the interview and gotten a better look at the entrepreneur's thoughts since they seem like a very interesting person. I would be interested in figuring out how they got involved in this market and how they think that they could expand into physical locations since online is such a small piece.
ReplyDelete