The biggest surprise to me was that they can no longer solely rely on using demographics for market segments. That's confusing to me because I think demographics range from so many things; I find it impossible to not rely heavily on them.
What does he mean by psychographic types like "High-Tech Harry" and "Joe Six-Pack" ?
If I could ask two questions to the author I'd ask: How do you properly construct non demographics segments? What are some nondemographics that could help your business flourish?
The only thing I thought that could have been slightly wrong, was the fact that demographics don't have such a huge impact as they used to.
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